Research on dating

We hope to learn, among other things, what kind of pictures give the best insights, what content users most readily connect with, and what someone’s choice of pictures says about them.We’d also like to know if users, when given the opportunity to delve more deeply into people’s lives (rather than just swiping through a series of head shots), spend more time considering individual profiles, and are more satisfied and ultimately more successful if they have fewer profiles to browse (as predicted by numerous studies).So a person’s profile might feature a shot of their bookcase, say, or their favourite coffee shop, their pet, some photos from their travels, a poster of a favourite film, and so on.

The research I’ve looked at suggests that in this domain at least, you’re more likely to succeed if you follow the Alda route.Humans are remarkably adept at navigating complex social worlds and instinctively picking up on familiar signs that might indicate compatibility.As a species we’ve been doing this for millions of years; as individuals all our lives.It is slow, deliberative and analytical, a product of our (relatively) recently evolved prefrontal cortex; it enables us to make complex computations, and to direct our attention at particular tasks.System 1, by contrast, is fast, automatic and emotion-led, driven by far older neural circuits; it operates automatically and with little sense of agency. Effective decision-making requires both systems – but sometimes it is better to use one over the other. In the real (offline) world, sussing out a potential partner is – at least in the beginning – indisputably a system 1 activity.

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